About

At Superior Labb, we believe that quality products and resources can make caring for pets easy and fun. We support pets and their families having healthy and happy adventures. Our mission is to create a superior pet lifestyle and help others do the same.

Superior Labb was founded through a passion for our own pets, their wellness and happiness. After years of reading labels in search of natural, chemical-free pet products and scrolling blogs for answers to tough pet parenting questions, we decided to just create the products and resources we are always looking for.

Why Superior Labb

Our company name pays homage to our Minnesota North Coast and the greatest of lakes, Superior. And to honor a great mentor, her Nordic heritage and passion for animals, “Labb” is Norwegian for “paw”. In true Minnesota tradition, we are inspired to be bold adventurers and are committed to making responsible products and reliable resources that support our pets on those adventures, whether that’s at home or out in the world.

Our lake is Superior and so are our pets.

Read more about our commitment to the environment